Morris Adjmi Architects

The Row Fulton Market

547,000 square feet
43 stories, 300 units
Chicago, Illinois

After designing the Landmark West Loop tower, MA was commissioned to design a second building in Chicago—this time in the heart of the historic Fulton-Randolph Market District. The 480-foot-tall, mixed-use multifamily building seamlessly responds to the historic texture and scale of the immediate neighborhood while reinterpreting recognizable industrial motifs that relate to the larger context of the city.

With a small footprint, deep setbacks, and a podium that matches the height of the existing streetwall, The Row, located at 164 North Peoria, maximizes light and air in the public realm and preserves the pedestrian experience. The addition of sidewalk planters and vegetation along Peoria, and the landscaped roof atop the podium, add much-needed green space to the neighborhood while also reducing the building’s carbon footprint.

The podium integrates residential units on the Peoria Street elevation above ground-floor retail, activating the frontage while concealing parking behind. The sides of the podium that do not face Peoria Street are clad in brick to provide continuity to the neighborhood’s urban fabric while screening the off-street parking behind. The brick is framed by a dark metal superstructure that also becomes the defining element of the tower. 

In its detailing and articulation, the superstructure references the work of Mies van der Rohe and the muscular yet elegant structure of Chicago’s ubiquitous “L” tracks, defined by steel beams and curved aluminum brackets.

“For the design of The Row, we wanted to reinterpret recognizable industrial motifs that relate to Chicago’s larger context while seamlessly responding to the historic texture and scale of the beloved Fulton Market neighborhood. Preserving the pedestrian experience along Randolph Row and Peoria Street was extremely important.” – Morris Adjmi

At the base of the tower is a five-story podium that aligns with the height of the existing streetwall. At the top of the podium, a setback provides space for an amenity terrace, featuring a pool and common lounge space.


The tower’s small, square footprint also provides for a flexible arrangement of units while offering stunning panoramic views in all directions. The top three residential floors dissolve to create staggered terraces that blur the line between interior and exterior realms. Viewed from afar, this playful massing breaks the rigidity of the tower’s form to become an iconic crown, announcing itself as a beacon within the West Loop.