Morris Adjmi Architects

To refresh the building’s turn-of-the-century facade, MA executed a series of subtle yet impactful upgrades while preserving the richness of its original details, including the copper crown and Beaux Arts-style ornamentation. New windows with charcoal-gray trim elegantly contrast with the building’s historic masonry, bringing a touch of refined modernity. Below, a new glass storefront elevates the public realm, warmly welcoming Danny Meyer’s beloved Roman restaurant, Maialino, which had been searching for a new home within the neighborhood after relocating from The Gramercy Hotel. To the left of the storefront, a discreet entryway with a beautiful, rounded canopy serves as the entrance to the residential lobby.

Within, the building features full-floor condominiums, each with direct elevator access through a jewelbox-like vestibule for seamless private entry. The residential interiors blend classic New York elegance with quiet luxury. A warm, neutral palette of natural materials, like European white oak, Taj Mahal Quartzite, and tactile plasterwork, creates a calm, understated environment that enhances comfort and elevates everyday living. Thoughtful space planning balances the needs of entertaining and personal retreat, offering open, flowing public areas while maintaining privacy in more intimate zones.

What makes 67 Irving truly distinctive as an adaptive reuse project is its context and character. Rather than being part of a broader industrial district, it sits in the residential heart of Gramercy Park—a neighborhood long characterized by townhouses, pre-war apartment buildings, and civic institutions. This rarity gives the project a fundamentally different narrative from the more typical factory conversions found throughout Tribeca, SoHo, and NoHo. The design approach was less about transforming raw industrial space and more about sensitively reimagining a singular, classically proportioned building as luxury homes within one of Manhattan’s most established residential enclaves.